pharmExecutive

Company History

pharmExecutive by ESSEC is an executive training program designed for pharmacy owners. Led by ESSEC Business School, the program combines world-class academic expertise in management and strategy with in-depth knowledge of the pharmaceutical sector. The program aims to transform pharmacies into high-performing businesses by addressing four fundamental pillars: commercial growth, team leadership, operational management, and financial profitability. With a premium positioning, pharmExecutive stands out through its pragmatic approach based on real case studies, hands-on workshops, and masterclasses delivered by 9 expert instructors (ESSEC professors, certified accountants, specialized lawyers).

Client Testimony

Mission Context

pharmExecutive by ESSEC needed a web platform that reflects the premium positioning of its training program. The challenge was to create a digital showcase capable of convincing pharmacy owners—demanding professionals—of the program's value while facilitating their registration journey. The site had to effectively structure information on 4 training modules spread throughout 2026, showcase a faculty of 9 expert instructors, and integrate the necessary marketing tools for campaign tracking and registration management.

Key Challenges

• •Create an optimized conversion funnel with multiple strategic touchpoints (CTAs) without being intrusive
• •Clearly structure 4 training modules with expandable detailed content and specific dates
• •Emphasize premium positioning while maintaining smooth and accessible navigation
• •Integrate a registration system with installment payments (3 times) and marketing automation tools
• •Optimize local SEO to capture searches for professional pharmaceutical training

Work Provided

I designed and developed a premium web platform for the pharmExecutive by ESSEC program, creating a modular architecture to effectively present 4 training sessions spread across 2026. The site integrates an anchor navigation system with sticky header for smooth UX, expandable content sections ('See more...') for detailed modules, and strategic highlighting of 9 instructor profiles to strengthen credibility. I developed an optimized conversion funnel with strategically positioned CTAs, integrated registration forms with a 3-installment payment system, and connected Brevo for marketing automation and email campaign tracking. Everything was designed mobile-first with Tailwind CSS, optimized for performance (Next.js Image, lazy loading, SVG icons) and SEO. Technologies used: Next.js 14, TypeScript, Tailwind CSS, Brevo, Google Analytics, Vercel. Methodology: user-centered design thinking, agile development, scalable architecture, SEO and performance optimization, marketing automation integration.

Results

Successful launch of a platform that perfectly reflects the premium positioning of the pharmExecutive by ESSEC program. The site offers a smooth and professional user experience that effectively guides pharmacy owners through their decision journey. The modular architecture facilitates content updates and program evolution. Integrated marketing tools (Brevo, Analytics) enable precise conversion tracking and continuous campaign optimization. Responsive design and optimized performance ensure perfect accessibility across all devices, essential for a demanding professional audience.