Ulysse & Victor Art Expertise

Company History

Ulysse & Victor Art Expertise was founded by the creators of the Ulysse & Victor auction house. The firm offers an appraisal and estimation service provided by a team of auctioneers and experts, regularly called upon for collection inventories, estate settlements, insurance purposes, and across various segments of the art market. Their network of recognized independent experts allows them to cover 12 specialties, from modern paintings to collector automobiles.

Mission Context

Ulysse & Victor needed a lead acquisition website that reflects their premium positioning and enables them to capture individuals seeking art object appraisals. The goal was twofold: create a smooth user experience for submitting an appraisal request, and dominate organic search rankings for long-tail queries related to art object appraisal in France.

Key Challenges

• •Generate hundreds of programmatic SEO pages (city × specialty) without producing thin content penalized by Google
• •Integrate instant AI appraisal via Claude Vision with strict cost controls (budget cap, per-IP and global rate limiting)
• •Connect a Strapi 5 headless CMS with a flattened response format different from previous versions, on optimized hosting without cold starts
• •Configure the full DNS infrastructure (Vercel + Strapi Cloud + Resend) for optimal email deliverability

Work Provided

I designed and developed a complete lead acquisition platform, fully connected to Strapi 5 (headless CMS) with ISR for performance. The programmatic SEO architecture is being deployed and will generate 120 geolocated landing pages (15 cities × 8 specialties), each with unique metadata, contextualized JSON-LD, and automatic internal linking — planned for the coming months. An instant AI appraisal feature via the Claude Vision API (Anthropic) is also in preparation, with a cost control system designed from the ground up: mandatory email before analysis, per-IP and global rate limiting, client-side image resizing, configurable budget cap. An SEO article generation script will automate content creation via the Claude API. The DNS infrastructure was configured end-to-end: OVH domain, Vercel, Strapi Cloud Essential, and Resend with SPF/DKIM/DMARC for optimal deliverability. Technologies: Next.js 15, TypeScript, Tailwind CSS v4, Strapi 5, Resend, Claude Vision API, GA4 Consent Mode v2, Vercel.

Results

Launch of a SEO-first platform with a programmatic architecture ready for 120 long-tail pages covering the main art object appraisal queries by city and specialty in France — currently being deployed. The instant AI appraisal system, in preparation for the coming months, will stand out in a market where no competing auction house offers this feature, with each analysis capturing the visitor's email as a qualified lead. The article generation script will enable weekly SEO content production without additional editorial resources.